Big data has the automobile in its sights and the results will be good for both the vehicle and its owner. In the coming years we can expect to see both safer vehicles and car-to-car communications. You’ll be advised of a needed repair before it’s a problem and recall notices will be delivered through the car. A mostly upbeat picture of big data was painted at Ford’s annual futures conference in Michigan, Further with Ford.
Ford’s panel of experts went broad on big data and talked about how Obama won re-election using it, how UPS improves the speed and quality of package delivery, and how MasterCard is able to help merchants pick the best locations for new stores by aggregating anonymous sales data. That left less time to ponder whether you’ll find pop-up ads on your center stack every time you pass McDonald’s, or if vehicle-to-vehicle communications reporting speed and location might help police write speeding tickets.
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